175 West 10thResidential development
Visualization · Motion · Brand · Launch
Providence · New York
Before a place exists, it has to be seen.
Paperfarm creates architectural renderings, real estate CGI, moving images, film and campaign material for developers, brokers and design teams. We work from early proposition through launch.
Selected work
Buildings, rooms, landscapes and the material that brings them to market.
De La PointeInterior visualization
Commercial / officeExterior campaign image
29 WPRResidence + landscape
For developers + brokers
Give the property a visual position before the market decides for you.
Paperfarm works with development teams and residential brokers when the value of a property depends on what buyers, investors or tenants need to imagine.
New development
Hero imagery, interiors, amenities, views, motion and launch material for projects moving from design into sales or leasing.
Existing property
Visual repositioning, image enhancement and design-led transformation studies for listings whose potential is difficult to communicate.
Development potential
Conceptual architectural imagery for sites, teardowns, adaptive reuse and properties where the opportunity matters as much as the existing condition.
Our work includes collaborations with Douglas Elliman's Eklund Gomes Team, SERHANT., Corcoran and other residential sales and development teams.
Living imagery
Some images should move.
Water, planting, curtains, reflected light, people and weather can bring a still image quietly to life without turning the architecture into an effect.
How it works
Movement without spectacle.
The frame remains composed. The architecture remains fixed. Motion happens where it would in the world itself.
- Water shimmer and skyline haze
- Wind in planting and trees
- Curtain drift and changing reflections
- Soft daylight transitions and evening glow
Development campaign / Featured
Eleven on the River
A complete visual language for a residential development—from skyline and interiors to film, identity and the printed book.
Launch animation
A project can have more than one tempo.
Short films and animated sequences extend the still image into launch, presentation and digital use.
Penthouse Collection
The campaign became a physical object.
The Eleven work extended beyond individual renderings into a complete penthouse sales book, with interiors, plans, material studies and editorial sequencing developed as one visual system.
Beyond CGI
The campaign exists beyond the screen.
Books, boxes, maps, floor plans and presentation material turn the visual identity of a development into something tangible.
Leasing campaign / 809 Broadway
809 Broadway
Visualization, editorial, mapping, plans and identity assembled as a complete leasing campaign for a new Greenwich Village office building.
Interiors
Atmosphere is part of the architecture.
Our interiors are composed as photographs before they are renders—through light, material, scale, objects and the life implied around them.
29 WPR
A residence understood at two scales: the territory and the room.
What we make
Still, moving and printed work for properties before, during and beyond launch.
Images
Exterior and interior CGI, aerials, amenities, material studies and views that establish the character of a project.
Motion
Ambient living images, cinemagraphs, short films and animation for web, presentation and launch.
Campaign
Identity, books, brochures, plans, maps and digital material assembled as a coherent visual system.
A deeper body of work
Studio
A small studio by design.
Paperfarm is a five-person studio of architects, designers and image-makers. The scale is deliberate: projects stay close to the people directing the work.
We can enter early, while a project is still unresolved, or later when the task is to give a finished design its public life.
Start a project
Send us what exists.
A drawing, a model, a deck or an unfinished idea is enough to begin.
